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Strategic marketing for nonprofit organizations

Andreasen, A.R.

Strategic marketing for nonprofit organizations (Book) - Upper Saddle River, N.J. Pearson Education 2008 - 504 p. 23 cm.

ISBN: 9780132345545

Subjects--Topical Terms:
Nonprofit organizations--Marketing

Universal Decimal Class. No.: 658.8:334.012.46 AND / 17454

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