Blue ocean strategy: how to create uncontested market space and make the competition irrelevant [electronic resource]

Kim, W.C.

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant [electronic resource] (CDROM) - Boston Harvard Business School 2005 - 6 computer optical disc 4 3/4 in.

1591396190


Market segmentation New products

658.624:330.13 KIM / 17525
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