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Introduction to marketing, advertising and public relations

Jefkins, F.

Introduction to marketing, advertising and public relations (Book) - London Macmillan 1985 - 290p. 21 cm.

ISBN: 0333451155

Subjects--Topical Terms:
Advertising Public relations

Universal Decimal Class. No.: 658.8:659.1:659.4 JEF / 2946

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