Consumer behavior and marketing management (Record no. 3591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010724t1967 000 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.5 MYE |
| Item number | 2616 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2616 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Myers, J.H. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing management |
| Medium | (Book) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Houghton Mifflin |
| Date of publication, distribution, etc. | 1967 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 335p. |
| Dimensions | 21 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Management Motivation research (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reynolds, W.H. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Perpustakaan LGM | Perpustakaan LGM | PLGM-Open Shelf | 21/08/2019 | 658.5 MYE | 00019643 | 21/08/2019 | 1 | 21/08/2019 | Book |