Kim, W.C.  <br/><br/>
Blue ocean strategy: how to create uncontested market space and make the competition irrelevent  (Book) 

 - Boston  Harvard Business School  2005 
 - 240 p.  24 cm. 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation New products
<br/><br/><label>Universal Decimal Class. No.: </label>658.624:330.13 KIM  / 17206