TY  - BOOK
AU  - Kim, W.C. 
AU  - Mauborgne, R.
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant [electronic resource]
SN  - 1591396190
PY  - 2005///
CY  - Boston
PB  - Harvard Business School
KW  - Market segmentation New products
ER  -