McCarthy, E.J.  <br/><br/>
Basic marketing  (Book) 

 - 4th ed. 
 - Illinois  Richard D. Irwin, Inc.  1971 
 - 884p.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 MCC  / 1054