Rix, P.  <br/><br/>
Marketing: a practical approach  (Book) 

 - 3rd ed. 
 - Roseville NSW, Australia  McGraw-Hill  1998 
 - 562p.  24 cm. 
<br/><br/><label>ISBN: </label>0074704885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Study and teaching (Higher)
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 RIX  / 952