Strategic marketing management  (Book) 

 - Boston, Massachusetts  Harvard Business School  1991 
 - 656p.  25 cm. 
<br/><br/><label>ISBN: </label>0875843107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 STR  / 2917