TY  - BOOK
AU  - Sturdivant, F.D.;Stern, L.W.;Grabner, J.R.
TI  - Perspectives in marketing management readings
PY  - 1971///
CY  - Glenview, Illinois
PB  - Scott, Foresman
KW  - Marketing--Addresses, essays, lectures Marketing--Management--Addresses, essays, lectures
ER  -