Jefkins, F.  <br/><br/>
Introduction to marketing, advertising and public relations  (Book) 

 - London  Macmillan  1985 
 - 290p.  21 cm. 
<br/><br/><label>ISBN: </label>0333451155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Public relations
<br/><br/><label>Universal Decimal Class. No.: </label>658.8:659.1:659.4 JEF  / 2946