TY  - BOOK
AU  - Quelch, J.A. 
AU  - Buzzell, R.D.
TI  - The marketing challenge of Europe 1992
SN  - 0201564009
PY  - 1992///
CY  - Reading
PB  - Addison-Wesley Publishing
KW  - Corporations,Foreign--European Economic Community Countries Marketing--European Economic Community Countries--Case studies
ER  -