Arpi, B.  <br/><br/>
Planning and control through marketing research  (Book) 

 - London  Hutchinson  1973 
 - 249 p.  23 cm. 
<br/><br/><label>ISBN: </label>0091111005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Universal Decimal Class. No.: </label>339.13.017 ARP  / 8854