Worcester, R. M.  <br/><br/>
Consumer market research handbook  (Book) 

 - 3rd ed. 
 - London  McGraw-Hill  1986 
 - 840 p.  25 cm. 
<br/><br/><label>ISBN: </label>00770707556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Universal Decimal Class. No.: </label>380.133.4(02) WOR  / 9674