000 00510nam a2200157Ia 4500
008 080508t2005 000 0 eng d
020 _a1591396190
080 _a658.624:330.13 KIM
_b17206
100 _aKim, W.C.
245 0 _aBlue ocean strategy: how to create uncontested market space and make the competition irrelevent
_h(Book)
260 _aBoston
_bHarvard Business School
_c2005
300 _a240 p.
_c24 cm.
650 _aMarket segmentation New products
700 _aMauborgne, R.
999 _c18644
_d18644
035 _a17206