000			00378nam a2200145Ia 4500
008			010322t1971 000 0 eng d
080			_a658.8 MCC _b1054
100			_aMcCarthy, E.J.
245		0	_aBasic marketing _h(Book)
250			_a4th ed.
260			_aIllinois _bRichard D. Irwin, Inc. _c1971
300			_a884p. _c24 cm.
650			_aMarketing--Management
999			_c2616 _d2616
035			_a1054